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Ethnic Skin Care, Naturally

Ethnic Skin Care, Naturally

Ethnic Skin Care, Naturally

Ethnic Skin Care, Naturally

With every census taken, demographics continue to grow within the United States, and there seems to be a growing need for an assortment of products that are relevant to the needs of a multicultural market in skin care. As African Americans, we fall into the category of Ethnic Markets when it comes to skin, hair and cosmetics.

Women and men of certain ethnic groups need products from brand owners that address their unique needs, whether it's for your skin or your hair care.

Although ethnic skin care products exist, the market for these products continue to struggle to find skin and hair care products that are optimal in addressing their particular needs. It's important for us as brands to connect with You, the ethnic consumers. According to a recent report done by Smart Beauty conducted by Essence Magazine, African American women reported spending 80% more on cosmetics and nearly twice as much on skin care products than the general market.

Ethnic health and beauty products are among categories that are predicted to grow significantly with the ethnic consumers (African American, Caribbean, African, Hispanic and Asian) replacing baby boomers as the demographics within the United States and the UK continues to grow.

In the United States the ethnic market has exploded during the last two decades growing some 231% since 1990. The ethnic population is the fastest growing segment of the population in the UK, with 7.3 million people being described as non-white.

Yet we find that less than 1% of new beauty products address the Ethnic market. So why is it that with all of the known data on the growth and consumer needs of us as a market, we find an absence of beauty choices?

It becomes more than defining the category norms of: normal, oily, or dry skin: sensitive skin versus normal skin: or aging skin versus younger skin. Women and men of color around the world experience distinctive issues related to their skin, their skin type and the amount of pigmentation varying between ethnic groups.

Melanocytes or pigment cells (melanin) are more sensitive to irritation and react more aggressively to injury. When you squeeze a blackhead or press too hard trying to remove the whiteheads from your skin, you're going to experience trauma to your skin in the form of a "dark spot".

Common problems associated with melanin/pigmented skin include hyper-pigmentation - in which patches of your skin will become darker after a burn, scrape, cut or a pimple, popping tantrum. Acne, eczema and ingrown hairs are also common complaints associated with ethnic skin. Oil producing glands are also different in pigmented skin, creating heightened levels of oiliness and dryness. This means that there is a direct correlation between the issues that ethnic skin experiences and that of Caucasians.

People of color benefit from high melanin counts, which provide a natural protection from the ultra violet rays of the sun and wrinkles associated with aging. This is not to say that melanated people do not get wrinkles, it just means that aging takes place differently and the propensity for irritation is magnified and requires greater knowledge in product choice and treatment options.

While Caucasian women typically seek products with anti aging, skin protection and moisturizing benefits, women of color, typically seek out products that address, hyper-pigmentation, prevent blemishes or severe dryness.

Ethnic consumers, especially African Americans, are more concerned with natural and organic ingredients than other ethnic groups, looking for them to be more effective. Ingredients such as cocoa butter, Shea butter, olive oil, emu oils, coconut oils and Aloe Vera are trusted sources for moisturizing and protecting your skin.

Caring for your beautiful black skin with products that are formulated especially for you, should be your number one priority, whether you're referred to as ethnic or African American.

As Always ...

Dedicated to Your Beauty,

Juliette Samuel,

Nyraju Skin Care

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What's your greatest skin care challenge?

As women and a growing number of men of color, what's your greatest skin care challenge? Whether it's dark spots, uneven skin tone, dark circles,puffiness under your eyes or hair that won't grow, you'll find a product that can possibly become the solution to your challenge.

Moisturizers and ingredients that hydrate your skin will always be your best friend, for your face, body and hair. So look for products with nourishing and nurturing ingredients. Shea butter, cocoa butter, mango butter and jojoba oils are a few of the ingredients to keep on your list.

We've got new additions to our store for you. Essential oils have been known to help calm and soothe skin and scalp irritations. Although you'll find a sample kit on the hair category page, you can use them for any of your skin and hair care needs.

The hair care sample kit has been given an upgrade. We've increased the size of the container on the shampoo and conditioners and added a hair butter sample to the mix.

Although there's beauty in your blackness, your skin is sensitive and needs protection from the sun just like everyone else. So if you know you're challenged by sunburn, add a few drops of Lavender essential oil to Jojoba and Grapeseed Oil and create a nice body oil for yourself. It will bring comfort and beauty back to your skin.

We're listening to you and your suggestions, so keep an eye on the category pages and your emails for updates.

Until next time ...

Dedicated To Your Beauty

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